Spanish fashion retailer Mango has launched Mango Stylist, a generative AI-powered virtual assistant for its Woman line, available in Europe and US.
Accessible via its e-commerce site and Instagram, the tool offers personalised styling and trend insights.
Integrated with Mango’s Iris assistant, it supports pre- and post-purchase queries.
The launch aligns with Mango’s 2024–2026 strategy.
