Frasers Group has partnered with Accent Group to launch Sports Direct in Australia and New Zealand, targeting up to 100 stores.
Frasers will increase its Accent stake to 19.57% with a £29 million (~$38.37 million) investment to support the rollout.
The deal includes Accent acquiring Frasers’ MySale platform, consolidating operations and expanding access to global sports brands in the region.
