IFFCO Kisan Finance, in collaboration with NGO Utthaan, has launched a healthcare program in Gaya, Bihar. The first phase of implementation will begin in 15 locations across Gaya and later be expanded to other parts of the state. Funded through IFFCO Kisan Finance’s Arogya Vistaar initiative, this Health CSR project aims to deliver primary healthcare services, improving healthcare access and outcomes for rural communities.
At the heart of this initiative is creating an Integrated Rural Dig-Physical Healthcare Services (IRDHS) network, developed in association with DocOnline, a digital healthcare provider. The network will have a digital health clinic, clinic on wheels services, and an upskilling programme for local women to offer assisted teleconsultations. The IRDHS model directly addresses the geographical and logistical challenges rural communities face. Additionally, the programme will organise preventive health checkup camps, facilitating early detection and timely treatment.
By providing consultations with city doctors and specialists, along with essential diagnostic tests and medications, this initiative aims to cut the need for long-distance travel for medical care. The IRDHS model can be particularly beneficial for women and adolescent girls, offering them specialised care that is often scarce in rural India. Additionally, it aims prioritise preventive healthcare and chronic disease management, especially for senior citizens and children.
