MediBuddy unveiled a campaign ahead of World No Tobacco Day called #NoPuffPlease. The campaign urges smokers to avoid smoking by highlighting factors affecting the health of smokers and non-smokers subjeced to passive smoking.
The heart of the campaign is an anti-smoking anthem titled “Love You Bro… But Not Your Smoking.” This campaign takes an emotional, peer-driven approach through music. The growing health crisis posed by both active and passive smoking prompted this anthem.
According to the latest Global Adult Tobacco Survey (GATS), India has over 267 million tobacco users, and 28 per cent of Indian adults aged 15-24 are regular smokers. Adding to the concern, the WHO’s 2024 findings reveal that more than 40 per cent of non-smokers are exposed to secondhand smoke either at home or in public places — putting them at serious risk. Passive smoking alone causes nearly 1.2 million deaths globally every year, with India contributing significantly to that figure.
Manu Sankar Das, Head – Brand Marketing, MediBuddy said, “The statistics on smoking are deeply concerning, especially among the younger demographics. Our aim is to resonate with young adults, highlighting how smoking impacts not just their personal health, but profoundly affects the well-being of their friends, family, and even strangers, ultimately straining the relationships they cherish. It’s a call for collective responsibility and healthier connections.”
The campaign aims at sparking real conversations around secondhand smoke and the unseen impact of smoking. It serves as a timely reminder that one person’s habit can silently harm many others.
