India’s online healthcare and pharmacy sector continues to expand, fuelled by increasing reliance on digital healthcare solutions. In response to this growth, Tata 1mg has partnered with Unicommerce, an e-commerce enablement SaaS platform, to optimise its backend operations and logistics efficiency.
The partnership will automate order processing, ensure accurate inventory tracking, and use demand forecasting to avoid overstocking. This is expected to result in faster and error-free fulfilment of Tata 1mg’s branded products across more than 1,000 cities in India.
Tata 1mg markets its own products across several categories, including nutritional supplements, medical devices, orthopaedic supports, personal care, and ayurveda. The brand has scaled these offerings on multiple online platforms and holds leading positions in several segments.
To support this scale, Tata 1mg has implemented Unicommerce’s multi-channel order management and warehouse management systems. These systems are integrated across its website and various online marketplaces to improve operational efficiency and the overall customer experience.
Unicommerce’s batching capabilities will also allow Tata 1mg to identify faulty and expired products more efficiently. The system can generate alerts for batches nearing expiry, prompting recall or prioritised sales.
Ketan Bhatia, Vice President – Consumer Products at Tata 1mg, said, “As a leading online health & wellness brand, we are committed to providing our customers a seamless shopping experience for our wide range of effective & high-quality products. Our partnership with Unicommerce is a step towards strengthening our e-commerce operations to enhance the buying experience for our customers across the country.”
Kapil Makhija, MD & CEO of Unicommerce, added, “Healthcare brands are embracing technology to optimise their digital channels, providing timely deliveries to end customers, which is a critical factor in this sector. We are privileged to support Tata 1mg in their journey to offer rich wellness experiences.”
India’s e-pharmacy market was valued at USD 394.09 million in 2024 and is projected to reach USD 801.34 million by 2030. This growth is supported by the increasing convenience of online ordering and the expansion of digital healthcare access in tier-1 and tier-2 cities.
Government initiatives such as the Digital Health Incentive Scheme (DHIS) are also contributing to this shift, encouraging healthcare providers to adopt digital tools and move towards a paperless system.
Unicommerce, founded in 2012, provides backend solutions for e-commerce operations, including inventory and order management, warehouse automation, and logistics handling through its platforms Uniware, Shipway, and Convertway. The company supports over 10,000 brands across India, Southeast Asia, and the Middle East. Its clients include FabIndia, Lenskart, Timex, Mamaearth, Sugar, Healthkart, boAt, and several others.
The flagship platform, Uniware, achieved an annualised run rate of over one billion order items in Q3 FY25. Shipway, its logistics platform, processes more than 35 million transactions annually and covers 29,000 pin codes.
