Build something special with the Lego Classic Brick Box — now at a record-low price ahead of Prime Day

SAVE $17: As of July 2, the LEGO Classic Creative Brick Box 10696 is just $17.99 (originally $34.99) — that’s 49% off ahead of Prime Day.

Credit: LEGO

Lego Classic Creative Brick Box (10696)

$17.99
at Amazon

$34.99
Save $17.00

With Prime Day right around the corner, Amazon’s already dropping deals like bricks — and if you’ve got a budding builder (or a nostalgic grown-up) in your life, this is one deal worth scooping up early.

Right now, the Lego Classic Medium Creative Brick Box (10696) is on sale for just $17.99, its lowest-ever price according to price tracking tool camelcamelcamel. That’s 49% off the regular $34.99 price tag. Basically, if you feel like buying more, you can grab two sets for almost the price of one.

This isn’t just a random box of bricks, either. You’re getting 484 pieces in 35 vibrant colours, including windows, wheels, eyes, and more — everything a kid (or kid-at-heart) needs to dream up trains, cars, tigers, or whatever wild creation pops into their head next. It even comes with a green baseplate and a durable plastic storage box to make cleanup a little less chaotic.

Designed for ages 4 to 99, this is classic Lego at its best: totally open-ended, messily creative, and 100% screen-free. The set is fully compatible with all other Lego systems, so it can easily expand any existing collection or serve as a jumping-off point for new builders.

All in all, whether you’re shopping for a gift, prepping for summer rainy days, or just want a break from battery-powered toys, this is a smart pickup. At under $20, you won’t see a deal like this often.

To stay in the loop on everything leading up to the big event, check out our complete guide to Amazon Prime Day 2025 — including key dates, what’s different this year, and the top early deals. For instance, if you happen to have a new Switch 2 in the house, a charging dock for Nintendo Switch 2 controllers is now only $19, along with free shipping.