At Nvidia’s annual GTC conference, CEO Jensen Huang announced during his keynote session that the company would be partnering with GM to supercharge the latter’s autonomous vehicle and manufacturing operations with AI and cutting-edge chips.
GM will integrate Nvidia’s AI-powered computing systems into its next-gen vehicles, using the chipmaker’s Drive AGX platform — essentially an “AI brain” designed to boost advanced driver assistance features and autonomy, according to The Verge. But it’s not just about cars — Nvidia’s Omniverse 3D graphics platform will also help GM streamline its manufacturing processes with digital twins and virtual simulations.
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“AI not only optimizes manufacturing processes and accelerates virtual testing but also helps us build smarter vehicles while empowering our workforce to focus on craftsmanship,” GM CEO Mary Barra said in a statement.
The partnership comes at a critical time for GM. The automaker has poured billions into autonomous tech with mixed results—most notably, the costly setbacks of its Cruise robotaxi division, which faced safety concerns and a major funding pullback. Now, instead of betting on a separate AV fleet, GM is shifting its focus to bringing self-driving capabilities to consumer vehicles.
For Nvidia, the deal marks another milestone in its growing push into the auto industry, which Huang sees as a trillion-dollar opportunity by 2028. With partnerships spanning Jaguar, Volvo, and Mercedes-Benz, the AI giant is making it clear: the future of driving runs on its chips.
